Adam & Eve has been appointed by Heineken UK for the £7 million advertising account of Fosters.
The news ? which may interest those seeking creative jobs ? follows a successful pitch, which saw competition from the likes of Fallon.
Previously, M&C Saatchi handled the beer brand's campaigns in a 14-year relationship, which included the use of slogans such as 'drink Australian, think Australian'.
The pitch ? which was handled by AAR ? attracted the interest of numerous agencies as part of the competitive process.
Moreover, the news comes as the beer brand pursues a number of online promotions, such as a competition to win a plasma TV for people who participate in a web-based questionnaire.
Anyone seeking creative vacancies which require innovative measures to craft brand loyalty might be interested details of Adam & Eve's success.
The question of whether the beer will continue to be branded under an Australian-style theme may intrigue those working in creative industries.
