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Aurora introduce fastest ever delivery option

01 Jun
Digital & Ecommerce Recruitment News

Aurora Fashion Group, who own high-street fashion brands, Warehouse, Oasis and Coast is looking to develop its ecommerce offering with 90 minute delivery options for online orders.

Its Warehouse, Oasis and Coast fashion chain launched the 90 minute delivery option within London last week and it will roll out to all Aurora’s brands later this month.

Due to roll out this month across Aurora’s entire brand portfolio, the 90 minute delivery option is already available for their key brands, Warehouse, Oasis and Coast and is offered for £9.99. They are initially promoting the service by offering it for just 90p for a limited time period.

Hash Ladha, group multi-channel director, has said his vision is for the service to roll out nationwide wherever the brands have a retail store.

One of the key advantages retail selling have had over their online counterparts is their ability to offer immediate gratification, however, super fast delivery options such as Aurora’s will go a long way to overcoming this obstacle.

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