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Comedians assist with government underage drinking campaign

18 Jan
A number of comedians have helped the government launch a new marketing campaign that seeks to raise awareness of underage drinking.

Jo Brand, Bill Bailey, Josie Long and Russell Kane are all backing the Department for Children, Schools and Families' 'Why Let Drink Decide?' initiative.

The aim of the television and radio advertising is to inform adults of how underage alcohol consumption can affect children's school performance and lead to unwanted pregnancies and road traffic accidents.

"We want to encourage families to have open and frank discussions about the risks associated with drinking," explained children's secretary Ed Balls.

He added that he was "grateful" to the comedians for supporting the campaign, noting that their assistance has resulted in over 58,000 people viewing an online campaign that is accompanying the television and radio marketing.

Earlier in the month, the government body launched an advert featuring music star Kano, urging children to consider taking the new Diploma qualifications.ADNFCR-2176-ID-19561821-ADNFCR
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