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Creative jobs: New television ad from match.com

30 Mar
The match.com dating site is set to launch a new television advertisement campaign which highlights its MatchAffinity service.

It will be produced by Mother and shows a couple breaking into a dance and realising their love for one another.

The promotion will be aired on Thursday April 1st and is set in a shoe shop, where a man and woman tie their laces to each other by mistake.

New of the advertisement may interest anyone seeking creative jobs in a television-based role.

The narrative arguably represents an example of how target audiences can be mobilised in the form of short, attention-grabbing clips.

In addition, the piece will run in 30 and ten second versions across satellite and terrestrial channels in the UK.

As the advertisement draws to a close, the MatchAffinity service ? which allows users to build an online profile - is claimed to be the solution to the couple's romantic dilemma.ADNFCR-2176-ID-19697551-ADNFCR
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