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David Andrews Media secures Citigroup account

11 Jan
Financial PR agency David Andrews Media has been selected by Citigroup to a new product launch.

According to PR Week, the Brighton-based firm will be overseeing the introduction of the bank's structured investment range, which is being introduced to the independent financial adviser market in the UK.

David Andrews, head of the company, was quoted by the news source as saying that the appointment signals a new trend in the financial sector.

"Bigger clients such as Citigroup are now eschewing the expensive, all style and no substance PR brigade of old in favour of smaller players that actually deliver results," he remarked.

He added that this "bodes well" for the rest of 2010 and insisted that the year will be a good one for the sector following the reduced business that was a result of the economic troubles that have occurred over the past 18 months.

Mr Andrews, who used to write weekly columns in the Daily and Sunday Express, formed the agency in 2005.ADNFCR-2176-ID-19550311-ADNFCR
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