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Digital services 'help boost aid industry'

19 Mar
Those on the lookout for creative jobs might be interested in an expert's comments regarding social media networks' ability to help the aid industry.

Andrew Coombes, senior digital press officer at Oxfam GB, suggested that new avenues have opened up in areas such as disaster relief due to the emergence of online technologies.

He stated: "In the case of Haiti, the use of services and tools such as Twitter, Facebook, YouTube and Posterous enabled Oxfam to amplify its appeals for fundraising."

Mr Coombes went on to note that the speed with which messages could be digitally delivered "was intrinsic in raising public awareness and engagement".

In addition, such formats make charities and aid agencies accountable to the public, which may intrigue those seeking creative jobs who are eager to pursue innovative campaign techniques.

Meanwhile, in the United States, three IT experts at Data Transfer Solutions are helping global relief workers in Haiti and Chile with technology that pinpoints volunteers and affected towns.ADNFCR-2176-ID-19678234-ADNFCR
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