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Dubit to oversee FSA's digital campaign

20 Jan
The Food Standards Agency (FSA) has appointed creative agency Dubit to oversee a new campaign aimed at young people.

It is hoping to capture teens aged between 13 and 17 in order to educate them about the benefits of healthy eating, Marketing magazine reports.

Dubit, which won the contract after pitching against an undisclosed number of other agencies, will place a heavy digital emphasis on its approach, utilising sites such as Facebook and Bebo, as well as a social media application called Blink, which provides users with healthy eating plans, quizzes and recipes.

"We are always looking for new ways to interact with young people," remarked Kate Frankum, head of marketing for the FSA.

She added that the aim is to use an "online environment" to make teenagers "more willing to engage with our healthy eating advice".

The FSA recently launched a new application for the iPhone and iPod Touch, which enables users to keep track of their saturated fat intake.ADNFCR-2176-ID-19566911-ADNFCR
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