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Fashion retailers 'analysing consumer spending habits'

02 Mar
Consumers are making more considered spending decisions on the high street and many retailers are taking notice, it has been suggested.

Josie Nicholson, associate director for the Ethical Fashion Forum, suggested that many businesses are tailoring their stock to the needs of buyers.

Regarding the apparent popularity of sustainable fashion choices in 2010, she stated: "I think a lot has to do with consumers using their voices and retailers really sitting up and taking notice. People's spending habits are really changing."

Moreover, Ms Nicholson noted that when the wider economic circumstances are more trying than in previous years, consumers are keener to know about where their money is going.

In terms of ethical fashion choices, she asserted that media coverage has had an influence on people supporting sustainably produced garments.

Recently, the environment minister Dan Norris announced new supporters for the Sustainable Clothing Action Plan at London Fashion Week.

These include the British Retail Consortium, Forum for the Future and Levis Strauss.ADNFCR-2176-ID-19645900-ADNFCR
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