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Fiat Professional chooses Krow

11 Feb
Creative agency Krow has been selected to handle the advertising account for Fiat's Professional division.

The Italian car manufacturer chose the creative jobs provider to oversee the £3.5 million business following a competitive pitch and the first results of the move are due to be released in March.

This is the latest appointment to be made by Fiat, which last month opted to move its £20 million UK media account from Mediaedge:cia to Maxus.

Director of Fiat Professional UK Gerry Clarke said that Krow "delivered an idea that challenged us on pretty much every level and we are very excited about getting it out into the marketplace".

He added that pitch drawn up by the company called for a "radical approach" to marketing, given that the commercial vehicle sector has suffered during the recession.

In addition to Fiat, Krow produces creative materials for Unilever, Focus, Nutella, Unicef and Corus.ADNFCR-2176-ID-19611071-ADNFCR
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