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Football hero to launch sportswear viral ad

23 Mar
Those who are looking for creative jobs within a digital setting might be intrigued by news that football legend Pele is set to unveil his own sportswear brand at the upcoming FIFA World Cup.

According to Marketing Magazine, the street football viral campaign will promote a range of footwear.

A Swiss-based group of private investors is holding discussions with production companies with a view to creating 13 videos for Pele Sports.

Previously, the football star was a brand ambassador for Puma at the last World Cup in 2006.

As part of the promotions, the films will show a teenager from South Africa playing against youth football teams and forming a dream 11 in the process.

The publication also claims that talks are being arranged that would see Nelson Mandela select a side to play against the chosen 11.

Recently, it was revealed that ITV will broadcast the first two England games of this summer's tournament in South Africa.ADNFCR-2176-ID-19683585-ADNFCR
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