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Frank PR to assist with SodaStream relaunch

20 Jan
Frank PR has been chosen to assist with the re-launch of fizzy drinks maker SodaStream.

The product will be reintroduced to the UK market this year and the agency has been chosen by SodaStream to help with the move, PR Week reports.

It had popularity in the country during the 1970s and 1980s and managing director of SodaStream UK Mark Wyatt noted that there is a "deep fondness" for the brand among the UK public.

"We are very pleased to have Frank as a partner in this campaign, a hugely talented agency with a real enthusiasm," he added.

SodaStream is looking to attract a new generation of people that are interested in producing their own carbonated beverages at home and managing director of Frank PR Frankie Cory added that there has so far been a "great response" to the news that appliance is making a comeback.

Established in 2000, Frank PR is based in London and has also done work on behalf of the BBC, BlackBerry, Virgin Media and Persil.
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