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House PR selected to lead Freeview HD launch

29 Jan
House PR has been chosen to oversee publicity relating to the introduction of the new Freeview HD service.

According to PR Week, entertainment director at the PR jobs provider Rich Turner will be leading a team to advise the television provider on the launch, with support coming from account director Lee Robson.

It will focus on informing consumers of the benefits of upgrading to Freeview HD, using the forthcoming World Cup in South Africa to tempt owners to make the switch.

The news source noted that there are currently 18.2 million homes in the UK that have Freeview, with ten million of these using the service on their main TV. In addition, Freeview+ has 1.9 million customers.

In related news, it recently emerged that Project Canvas, the on-demand web TV service that is being planned for the UK, is currently searching for a creative agency.

If it gets regulatory approval, the aim is to have set-top boxes in stores by the end of the year.ADNFCR-2176-ID-19587247-ADNFCR
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