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Interactive Ads The Norm For Tablet Users.

16 Aug
The IAB (Internet advertising bureau) and partner Ipsos MediaCT conducted a study on consumer attitudes towards tablet advertising. Renault and it agency Publicis created a number of ads for the research. The study included a survey of 1,000 tablet owners.
Advertisements that engaged consumers were received better when compared to static content. Participants found the interactive rich media formats to be innovative and memorable. Adverts with a gaming element or video hit the mark with respondents when compared to static ads.
The study also revealed that 55% of respondents felt that tablets offer a unique platform for advertising over any other source of media.
Alex Kozloff, senior mobile manager at the IAB said: it was very early days for advertisers creating tablet-optimised advertising, with most advertisers "holding back", meaning there was "definitely great potential" with tablet ads.
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