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Labour seeks user-generated PR campaign

30 Mar
The Labour Party is asking voters to submit campaign ideas for its next political advertisement.

It has sent an email to followers asking them to send in ideas to a website, which will aim to reward the most effective message.

Entrants have until March 31st to submit their ideas and the winning campaign will adorn a digital poster site in London and Manchester over the Easter weekend.

The party's website outlines the brief for applicants, which asks for new ideas regarding themes such as investment in frontline public services and opposition leader David Cameron's character.

This follows the apparent interest among web audiences in the user-generated spoof posters found on mydavidcameron.com.

News of the digital campaign may interest anyone seeking PR jobs in a political context.

With the upcoming general election widely expected to take place on May 6th, now could be a busy time for those who have jobs in PR.ADNFCR-2176-ID-19695823-ADNFCR
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