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Lucozade Sport to launch World Cup ad campaign

08 Mar
A large-scale marketing campaign will soon be launched by Lucozade Sport in the run-up to this summer's football World Cup in South Africa.

It has been reported by Marketing Magazine that the organisation will kick-start an outdoor advertising campaign in May, amounting to a cost of £15 million.

Liverpool skipper Steven Gerrard will feature as part of the strategy, while Sunderland's Darren Bent will play a role in the digital and social media promotions.

The slogan - Fuelling England's Roar - ties in with the company's affiliation with the England football team and its sponsorship of ITV's World Cup coverage.

Matt McKie, brand manager at Lucozade Sport, stated: "As the official sports drink of the England team, our objective is to fuel the players to World Cup success, as well as leverage our association with ITV's coverage of the 2010 World Cup."

Recently, the same publication reported that Lucozade Alert Plus will be the sponsor of Five's Friday night programme the Mentalist.ADNFCR-2176-ID-19654952-ADNFCR
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