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Marketing jobs: Confidence in advertising sector 'on the rise'

08 Apr
It has been suggested that the advertising industry has begun to make a steady recovery, in news that may interest anyone seeking marketing jobs.

Jonathan Barnard, a spokesperson for ZenithOptimedia, outlined the future prospects for growth in the sector.

He said: "Confidence has been improving in the last few months and this is partly because the market fell so sharply last year."

Mr Barnard went on to add: "The industry is experiencing a recovery and it seems likely that the recovery will continue."

However, the correspondent also noted that any double dip recession could have a detrimental effect on the ability of the advertising industry to achieve growth.

The remarks follow news that ZenithOptimedia has revised its forecast for global advertising trends this year.

It changed its growth prediction from 0.9 per cent to 2.2 per cent, which, after 18 months of consecutive downgrades, is the second upgrade in a row.ADNFCR-2176-ID-19709489-ADNFCR
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