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Marketing jobs: High street retailers 'yet to fully embrace digital promotions'

28 Apr
Those seeking marketing jobs may agree with a correspondent's remarks regarding digital advertising.

In an article published on Marketing magazine, Andrew McCormick noted that affiliate promotions and digital strategies have yet to be taken up by some retailers.

He observed: "While online brands have been quick to adopt the latest digital marketing techniques, high-street brands are more reticent."

Mr McCormick added that although affiliate marketing is "second nature" to many businesses, many others would be well-advised to consider its advantages.

A remote team of marketers that only gets paid when it makes a sale could be an attractive proposition for many companies.

However, long-term profitability could be dependent on more than just one form of advertising.

In addition, those on the lookout for marketing vacancies might also have noted that a recent Advertising Association and Warc Expenditure Report revealed the sector will undergo a faster than anticipated recovery in 2010.ADNFCR-2176-ID-19746534-ADNFCR
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