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MEC wins Shearings Group contract

22 Jan
Mediaedge:cia (MEC) Manchester has been chosen to handle media planning and buying for hotel and holidays operator Shearings Group.

According to Media Week, the agency won the £4 million account after competing in a four-way pitch, although the other firms vying for the contract have not been named.

It will be responsible for handling all aspects of offline media and online display marketing for the business, which trades as a tour operator under the Shearings Holidays, National Holidays and Caledonian Travel brands.

Marketing director at Shearings Marc Sangster was quoted as saying that the appointment of MEC is an important one for his firm.

"MEC has a key role to play as part of our transformation into a leading leisure hotels and holidays group," he remarked.

The agency, which is based in the Castlefield area of Manchester, also counts Best Western, the First Group, Spar and Bank of America as its clients.ADNFCR-2176-ID-19572112-ADNFCR
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