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Mobile marketing jobs could increase after spend goes up by 32%

27 Apr
Total mobile phone advertising spend increased by 32 per cent last year, reaching £37.6 million and proving consistent throughout the 12-month period.

This is according to a report by PricewaterhouseCoopers (PwC) and the Internet Advertising Bureau (IAB), in news likely to be important to those on the hunt for innovative marketing jobs.

Entertainment and media was the top display ad category, followed by telecoms, finance, consumer goods and government.

Mobile search rose by 41 per cent to reach a total spend of £20.2 million and mobile display - incorporating text links and banners - went up by 24 per cent to £17.4 million.

Jon Mew, head of mobile at the IAB, said the channel was highly effective, complementary and targeted for advertising strategies.

"While market conditions saw many advertisers reduce their investment and testing on mobile, these findings paint a positive picture of a compelling new advertising medium," he added.

Another report from PwC this week looked at how information security will develop in the next ten years.

It suggested organisations approach the subject holistically and not overlook the needs of their customer base.
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