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New Dr Pepper social media campaign announced

31 Mar
Those seeking creative jobs within a digital setting might be interested in news that Coca-Cola's Dr Pepper brand will soon be part of a new advertising strategy.

The product's 'What's the worst that can happen?' tagline will be used to challenge individuals to risk embarrassment as a means of earning cash, according to Marketing Magazine.

A UK-based fan page on Facebook will feature brand content and news, giving users the chance to participate in the Dr Pepper Status Takeover challenge.

As part of the promotion for the drink - which originated in 1885 - people can win £1,000 by giving control of their status updates on the social networking site to the brand.

In addition, consumers are challenged to accept a ringtone which could prove to be a source of embarrassment.

Cathryn Sleight, marketing director at Coca-Cola's operations in Great Britain, is quoted by the publication as saying the tagline has had "a successful nine-year heritage for the brand and continues to resonate strongly with our teen audience".ADNFCR-2176-ID-19699847-ADNFCR
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