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New York Times 'can succeed in charging for content'

22 Jan
The New York Times intends to learn from its previous mistakes with the launch of its latest paid content business model, its president and chief executive has said.

Speaking in a question-and-answer session with readers, Janet Robinson stated that the publication would be taking a different approach to that of TimesSelect, which ran for two years and was closed in 2007.

She argued that its previous venture indicated that there is a market for paid editorial content online and noted that the move will help to improve the newspaper's advertising business.

"We ... learned that you have to carefully weigh the benefits of an advertising and a subscription model," Ms Robinson told those taking part in the session, adding: "We believe our customers are ready for this new model".

The New York Times is not the only publication that is planning to charge readers to access content online.

Rupert Murdoch, chairman of News Corporation - which owns the Sun, the Times and the News of the World - said last year that it will introduce a paid-for service by the end of 2010.ADNFCR-2176-ID-19573333-ADNFCR
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