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Nissan set for experimental marketing approach

21 Apr
Nissan is set to pursue experimental advertising strategies, in news that may interest anyone after marketing jobs.

The manufacturer announced its intention to turn away from traditional promotional approaches, Marketing magazine reports.

Paul Willcox, managing director for the company's operations in Great Britain, told the publication: "Obviously there is still a requirement for traditional media, but we will continue to shift our spending to deliver results most efficiently. It is about actively, rather than passively, engaging with consumers."

Previously, Nissan revealed it will set up an interactive brand centre at the O2 and has become the official automotive partner at the London venue.

The arena will feature advertising for the manufacturer's Qashqai model on the interior and exterior of the facility.

Moreover, the Leaf electric vehicle will be promoted as part of the marketing deal.

Other brands that have a commercial partnership with the O2 include the likes of Adidas, Nestle and Sky.ADNFCR-2176-ID-19734334-ADNFCR
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