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PR directors establish new agency

26 Feb
A new PR agency has been set up by Karen and Paul Allen, former directors at Bell Pottinger and Ruder Finn.

According to PR Week, the married couple have established Rise PR, which will focus on providing services to the technology, corporate and consumer sectors.

Its first client is PassivSystems - which produces smart home systems - and Mr Allen was quoted by the news source as saying that they think they have spotted a gap in the market.

"We firmly believe there is a demand for big agency expertise, experience and contacts but without the price premium that usually comes with that," he was quoted as saying.

Mr Allen added that the impact of recession has meant that the PR budgets at firms have had to "go that bit further" during the past year-and-a-half.

The duo will be using the experience they gained form their time at Bell Pottinger in their new PR jobs, as technology was one of the specialist areas of the firm, along with healthcare, finance, sport and politics.ADNFCR-2176-ID-19640373-ADNFCR
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