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Premier League highlights 'to appear on Yahoo!'

29 Apr
Yahoo! is set to screen highlights of Barclays Premier League matches for the next three seasons.

This news could interest those wanting to get into the industry and who are seeking digital marketing jobs because the screening of the five-minute highlight packages will be on its website ? yahoo.co.uk ? and will start from the 2010-2011 campaign.

Rich Riley, European managing director for the company, said this deal represents how serious the organisation is in providing video content for users.

He also noted it was committed to providing advertisers with a good service, which could interest those in marketing recruitment.

Chief executive of the Premier League Richard Scudamore added that the methods fans are using to watch their favourite top flight team in action are becoming more "diverse" and "sophisticated".

"The online highlights package is an important medium for supporters of all our clubs to be able to follow match action," he remarked.

Recently, the company vowed to ensure its video content is a priority, according to a piece in Marketing Week.ADNFCR-2176-ID-19750488-ADNFCR
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