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Public uninspired by contactless technology

04 May
According to new research Contactless Technology has largely underwhelmed the general public, as announced by Marketing Week.

According to the report, only 5% of Brits have a contactless card, while 14% say they have been issued a card but are yet to make use of it. Among those who have utilized the technology, with almost a third of user saying they neither agreed or disagreed that it is more convenient, and nearly 10% saying it was less convenient than traditional card payments.

One of the core issues that have hindered the public acceptance of the technology appears to be a lack of take up by retailers, coupled with anxiety over security issues.
Profiles Creative Finalists at the Recruiter Investing Talent Awards 2017
29 Jun 2017
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