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Rabbit wins bmibaby PR account

05 Feb
New PR agency Rabbit has been selected to oversee the online operations of bmibaby.

The PR jobs provider, which has only been in business for around a month, will be responsible for helping the low-cost airline interact with its customers online, as well as overseeing its social media activity.

According to PR week, the firm was chosen after a four-way pitch that also included Cake and Band & Brown.

Founder Dirk Singer will lead the account alongside project manager Louise Doherty and Mr Singer said that the aim is to put bmibaby "front of mind for anyone looking to book a cheap flight to Europe in the catchment areas of their four main bases".

In a blog post on Rabbit's website, the company - which is sister agency to Cow PR - said that the appointment "is a particular milestone" for the new business.

It has also worked with brands such as the Flower Council of Holland, the Microloan Foundation and Mathmos.ADNFCR-2176-ID-19600472-ADNFCR
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