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Regus Group partners with BondPR International

14 Dec
BondPR International has been selected to oversee a new global PR campaign being organised by workplace solutions provider Regus Group.

The agency will replace 20 firms the company had previously employed in various markets around the world and will be responsible for raising the brand's profile across countries in Europe, the Middle East, Africa, Latin America and the Asia Pacific.

Chief executive officer (CEO) of BondPR International Helen Bannigan will be leading the campaign, along with Sophie Decaudin of the agency's Paris office.

Group CEO of BondPR Tom Burgess said that the aim of the campaigns "is to give one point of contact for the whole world ensuring consistent messaging, operational effectiveness and measurable results".

Group communications director at Regus Andrew Brown added that the number of agencies the business previously had on its roster had become a "management nightmare" and so had taken steps to unify its approach to PR.

BondPR currently has operations in over 50 countries, with three continental hubs located in Singapore, London and San Francisco.ADNFCR-2176-ID-19511267-ADNFCR
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