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Sidhu & Simon retains Santander contract

18 Jan
London-based PR agency Sidhu & Simon Communications has kept its role promoting Santander's sponsorship of Formula One in the UK.

The firm will be responsible for overseeing the financial group's involvement with the sport, which began in 2007 when it first sponsored the British Grand Prix and now also includes sponsorship of the Vodafone McLaren Mercedes and Scuderia Ferrari F1 teams.

It will take control of public relations, promotional events, digital activity and guest hospitality on behalf of Santander and Nav Sidhu, managing director, said Sidhu & Simon Communications is "delighted" to be continuing its relationship with the financial firm.

"This is an extremely important recognition for our agency and we are very much looking forward to developing and implementing evolution strategies to keep Santander at the forefront of Formula One," he remarked.

The agency specialises in working in the automotive, Formula One and luxury goods markets and has worked for brands such as Jaguar and Aston Martin.ADNFCR-2176-ID-19563090-ADNFCR
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