Marketing jobs staff looking for headline ideas as the general election approaches might be inspired by Sky News.
The channel is set to launch its high-definition (HD) service at 21:00 BST on May 6th, when it will air Decision Time - a programme dedicated to the results of the day's vote.
"The detail of Sky News HD is stunning - I hope our viewers will enjoy the new experience," head John Ryley explained.
Last week, the Sky News Debate was broadcast in HD - and the unveiling of the full-time HD service is a response to customer demand.
The news comes as BSkyB announces its financial results for the year ending March 31st 2010.
It added 428,000 HD customers - a figure attributed to the price of its HD+ set-top box.
A multi-product strategy also helped the company to achieve "good success" in this sector of the market, with take-up of communication services increasing and nearly one-fifth of customers opting for a TV/broadband/telephone deal.
