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Sky News to coincide HD launch with election

29 Apr
Marketing jobs staff looking for headline ideas as the general election approaches might be inspired by Sky News.

The channel is set to launch its high-definition (HD) service at 21:00 BST on May 6th, when it will air Decision Time - a programme dedicated to the results of the day's vote.

"The detail of Sky News HD is stunning - I hope our viewers will enjoy the new experience," head John Ryley explained.

Last week, the Sky News Debate was broadcast in HD - and the unveiling of the full-time HD service is a response to customer demand.

The news comes as BSkyB announces its financial results for the year ending March 31st 2010.

It added 428,000 HD customers - a figure attributed to the price of its HD+ set-top box.

A multi-product strategy also helped the company to achieve "good success" in this sector of the market, with take-up of communication services increasing and nearly one-fifth of customers opting for a TV/broadband/telephone deal.
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