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Sky Sports make digital campaign appointment

16 Mar
One agency has been appointed by Sky Sports to establish a digital campaign for an initiative called Living for Sport.

Brothers and Sisters has been chosen to carry out work on an online sports game for the broadcaster, according to Campaign.

This will aim to promote the Living for Sport drive, which is an effort to motivate youngsters in the UK to boost their health and pursue educational achievement.

In particular, the web-based game encourages participants to get involved in cycling, swimming and running.

The health drive is targeted at 11 to 16 year olds and schools who take part can receive visits from top athletes.

As part of the project, a viral ad which features Olympic athlete Darren Campbell has been created as a means of boosting exposure.

In addition, those looking for creative digital jobs may already be aware that the initiative has been underway for six years.ADNFCR-2176-ID-19670820-ADNFCR
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