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SomeOne to produce visual identity for Eurostar

18 Dec
Design agency SomeOne has been selected to produce a new visual identity for Eurostar.

The London-based firm will work with the travel company to come up with a new look that customers will see whenever they interact with the business.

It will coincide with a new interior design for the fleet of trains operated by Eurostar, which is being overseen by Pininfarina, the Italian designer.

Commercial director at Eurostar Nick Mercer said the company is "very pleased" to be working with a partner that has "demonstrated a real understanding" of what Eurostar offers.

"We are confident that with their creative input, our new visual identity will capture the innovative and pioneering spirit of our brand," he remarked.

SomeOne has overseen brand identities for a number of companies in the past, with co-founder Gary Holt assisting with the launch of the O2 brand in the UK in 2002.

He also worked on designing the look of BBC Three, which won a gold award from the Royal Television Society.ADNFCR-2176-ID-19521075-ADNFCR
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