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Sony launches new advertising campaign

16 Mar
Anyone seeking the best marketing jobs may have noted that Sony is set to launch an advertising campaign across the continent.

It will promote its Digital Imaging camera product as part of a strategy created by TBWA\London, reports Campaign.

The advertising will include TV, cinema, press and online formats, with Sony's Sweep Panorama technology at the forefront of the drive.

With the TV advert recently launching during ITV1's Married, Single, Other on March 15th, those on the hunt for marketing vacancies might be encouraged by the progress of the campaign.

The electronics company also produces laptops, computer games consoles and eBook readers.

Commenting on the recently aired promotion, Matt Coombe, general manager of Sony UK's marketing department, suggested the media coverage can showcase the best of its latest product.

He is quoted by the publication as saying: "We felt that by using a real-life family scenario expressed in a light-hearted, engaging way, we were able to convey the importance of creating memorable experiences."ADNFCR-2176-ID-19672089-ADNFCR
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