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Standard Life to launch new marketing campaign

26 Jan
Standard Life is utilising the services of a number of creative agencies as it prepares to launch a new national marketing campaign.

VCCP, Forward, EGS, Realise, MediaCom and Meteorite are all working for the financial services provider in order to promote its active money lifeplan.

The campaign is set to start at the end of this month and will include Standard Life sponsoring the Dave television channel for a weekend.

VCCP will be responsible for the tie-in with the satellite and cable brand, while MediaCom will oversee media planning and buying and EGS is to oversee the media strategy.

Head of marketing operations at Standard Life Jo Coomber explained that research from the firm showed that many people are not aware of how pension products can "fit their lifestyle".

She added that the company is "really keen to understand and talk to this target group" and so has designed the campaign accordingly.

Standard Life is currently a sponsor of British Basketball, having signed a five-year deal with the association in August 2009.ADNFCR-2176-ID-19578736-ADNFCR
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