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Starbucks to rollout new product offering

09 Apr
Two new chilled coffees are set to be launched by Starbucks in May, in news that may intrigue those on the lookout for marketing jobs.

The Starbucks Discoveries and Espresso & Milk drink will be available both in retail outlets and the chain's coffeehouses.

As part of the new offering, the company is joining forces with Arla Foods, which produce Cravendale milk and Anchor Butter.

The manufacturer claims the products are made using Arabica beans and 100 per cent Fairtrade-certified coffee.

Previously, the chain released its Via brand of instant coffee in stores and high street shops.

Consumers will be able to purchase the Discoveries range in three varieties ? Oandi Latte, Aztlan Mocha Latte and Seattle Latte, which may interest those seeking marketing vacancies.

According to Marketing Week, Arla Foods and Starbucks are working closely with Saatchi & Saatchi to establish a campaign set for May and June for each product.ADNFCR-2176-ID-19713409-ADNFCR
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