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Telegraph Media Group signs digital sports coverage deal

03 Mar
The Telegraph Media Group (TMG) has signed an exclusive deal to become the sole digital partner for the upcoming World Athletics Championships.

As part of the agreement, TMG will stream the event on its Telegraph.co.uk/sport website, according to a Media Week report.


It is the organisation's latest foray into the world of digital broadcasting and will run in conjunction with its print media services.

The event - which takes place between March 12th and 14th in Doha ? will be in keeping with TMG's expansion of its digital sports coverage.

Both the streaming and the event itself will be sponsored by Aviva, while coverage of the spectacle will appear in the Daily Telegraph and Sunday Telegraph publications.

In addition, England's matches in the hockey World Cup ? which is already underway and will be staged in New Delhi, India, until March 13th - were recently added to the media provider's digital roster.ADNFCR-2176-ID-19648610-ADNFCR
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