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Thomas Cook set for £30m media review

15 Apr
Thomas Cook is undertaking a review of its £30 million consolidated UK media planning and buying account, in news that may intrigue anyone seeking marketing jobs.

According to a story in Campaign, the holiday operator has made a request for information from traditional and digital media agencies.

The holiday company spends about £30 million on media each year, with its online and offline brands including Thomas Cook Travel Services, Direct Holidays and Going Places Travel Agent.

Within this figure, the publication observes that £15 million was spent on traditional media last year, with another £15 million going towards its online and search account.

The group's campaigns might seek to capitalise on its widespread brand awareness among holidaymakers.

It was founded in 1841 by former Baptist preacher Thomas Cook, who advocated the importance of seeing the world.

Those seeking marketing jobs might already be aware that the company recently conducted a campaign which featured Jamie and Louise Redknapp discussing their ideal holiday.ADNFCR-2176-ID-19722381-ADNFCR
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