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TMW picks up Organix account

09 Feb
Creative jobs provider Tullo Marshall Warren (TMW) has been chosen as the lead strategic and digital agency for baby food firm Organix.

According to Marketing magazine, the company won the account - which was previously held by Touch DDB - following a pitch that involved a number of unnamed competitors.

It has been tasked with creating a campaign that will encompass direct and digital marketing and make use of social media, although a spokesman for Organix was quoted as saying that the agency's role has yet to be fully finalised.

Organix is currently the biggest-selling baby snack brand in the UK but it may be looking to increase its share of the wet foods market with its latest campaign, as it lags behind brands such as Heinz and Ella's Kitchen in this area.

The company has joined a number of well-known firms that TMW currently provides services for, including National Express, Sainsbury's, PayPal and Guinness.ADNFCR-2176-ID-19605732-ADNFCR
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