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Traditional PR media 'returning to election campaign'

23 Apr
TV and poster campaigns are returning to the fore as the UK's general election date gets closer, it has been suggested.

In remarks that may intrigue anyone after PR jobs, Stephen Armstrong wrote a piece published on Media Week which claimed online campaigning methods have been sidelined for the time being.

In light of Liberal Democrat leader Nick Clegg's well received performance on terrestrial TV during the first debate, he wrote: "Old media - from TV to posters - has reasserted its supremacy."

Similarly, the piece quotes Mark Borkowski, owner of Borkowski PR, who stated: "That first TV debate [on ITV1] revived good old analogue media."

Mr Borkowski added that by contrast, the parties "feel clumsy and fumbling online".

In addition, the expert hinted the expenses scandal has created a degree of suspicion about some marketing devices.

The remarks may intrigue those seeking PR jobs who are keen to learn about different promotional strategies in the run-up to this year's general election on May 6th.ADNFCR-2176-ID-19739543-ADNFCR
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