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Viral marketing can generate debate, expert says

22 Mar
Those who are looking for marketing jobs that stir debate might want to consider the appeal of viral campaigns.

Ed Robinson, executive creative director and co-founder of the Viral Factory, suggested the internet has opened up new possibilities for advertisers who want to push the boundaries and engage with broad ranging issues.

He explained: "You've got to embrace the possibility of being somewhat polarising.

"You've got to be prepared to polarise your audience and generate debate. What people want is buzz."

He suggested that marketers who use the web can adopt a more direct and human voice than the television-based alternative, in light of the niche audiences that thrive in specific corners of the internet.

As such, marketing jobs that require knowledge of likeminded communities may give an indication of how a viral campaign is conducted.

Meanwhile, SKV Communications' recent successes at the Travel Marketing awards ? organised by the Chartered Institute of Marketing in London - might interest those on the lookout for creative vacancies.

The Manchester PR agency won three accolades, including the prize for best viral communications.ADNFCR-2176-ID-19680670-ADNFCR
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