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We Are Social tops PR Week’s 50 Digital Agencies list

12 Jul

 We Are Social tops PR Week’s 50 Digital Agencies list

2012 has been hailed as the year that digital truly matured and grew into its own – clients have adopted a smarter approach to their digital strategies, analysing the effectiveness and quality of campaigns. We Are Social topped this year’s 50 Digital agencies list, demonstrating a sound grasp on their clients’ expectations from their digital projects and highlighting how 2013 has allowed them to cement knowledge gleaned from 2012.

Growth in digital income is being created due to the increase in demand for social activities among clients. Clients are getting to grips with the impact of mobile on the digital landscape, leading to briefs becoming more sophisticated and complex and the agencies who have topped this list have had to illustrate solid understanding of digital practices in an ever-evolving industry.

To sustain the success of this digital wave, it has become more pivotal than ever that key hires made into the business are the right ones. Finding mid-senior level candidates remains a challenge facing agencies and it is something we have observed ourselves through our recruitment activities. In such a candidate-short market, the need for thorough market mapping, active headhunting and an innovative approach to other social media tools available become paramount to securing the best talent on the marketplace.

Kudos to We Are Social for harnessing exactly the right blend of digital expertise with practice – we wonder if they will be able to sustain their successes for 2014?

Top 5 Digital Agencies:
We Are Social
Edelman
MHP Communications
Hotwire
Four Communications Group

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