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Women have high expectations of online ads, survey suggests

20 Apr
Professionals in marketing jobs may benefit from addressing their advertising strategies targeted at women, as research has revealed that this demographic are interested in tailored content that speaks to them on a personal level.

Conducted by Q Interactive Women's Channel, the study found that more than 53 per cent of those asked feel they have a relationship with brands and sites they frequently encounter on the internet.

And, in order for this to be established, 58 per cent believe companies need to give them something, while 19 per cent are keen for the label to get to know them better and more than 17 per cent want to be given valuable information.

"They are past any fear or suspicion when they get a targeted ad online - and now just expect, want and seek out brands online with meaning for their busy lives," said vice-president of marketing and corporate communications with the organisation Emily Girolamo.

Q Interactive Women's Channel also recently found that women are keen players of social media games, information that could help those in marketing jobs be more attractive to this group.ADNFCR-2176-ID-19730064-ADNFCR
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