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(Senior) CRM Manager - Major Luxury Brand

  • Salary: Negotiable
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description (Senior) CRM Manager - High Profile Luxury Brand

This iconic brand are consistently cutting edge in terms of customer experience and remain very much at the forefront in the spectrum of luxury brands globally. As part of their ongoing journey to achieve even greater personalisation in their communication, we are looking for an established and data centric CRM Manager to take ownership of a number of big scale data projects, whilst being the strategic lead for CRM for regional markets. We are crucially looking for experience working with Salesforce Marketing Cloud and data models for this role too.

(Senior) CRM Manager - High Profile Luxury Brand

The Role
Lead CRM strategy for UK and other regional markets
Budget management for online and offline plans taking guidance from Global campaign guidelines and client journey programme.
Liaise with other teams on strategy, budget & support, in particular with UK marketing and Head of Ecommerce to create activation calendar
Lead the business input into key data projects such as bi-directional data flows, data stewardship, etc. Define business rules for merge and data management and upcoming data integrations.
Project manage business side of key data projects.
Liaise with other divisions to ensure alignment on data usage and collaborate to ensure rules around data cleansing and hierarchy align to business needs
Work with Global Head Quarters to deliver relevant and effective personalisation of comms
Ensure performance of different programmes and creative strategies are analysed and their impact understood by the business.
Working with creative teams and digital designers to deliver best in class creative and ensure high quality adaptations of Global creative for the UK Region markets
Closely manage the development of large-scale data projects with a hands-on approach
Create programme to share understanding of the benefits of data capture with the sales team through egg training, regular communications, reports
Develop, implement and execute segmentation strategy working with Data Insights Analyst, Global, other divisions and 3rd party agency
Define consumer journeys based on segmentations and client behaviours to enhance effectiveness through improved creative and relevance of communication

To Apply
For your chance to be part of this slick, forward thinking and digitally invested business, please send your CV via the link on this portal.

Profiles Creative is acting as an Employment Agency in relation to this vacancy.
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