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(Senior) Online Marketing Manager - Contemporary Fashion Brand

  • Salary: Negotiable
  • Contract: Permanent
  • Location: London
  • Industry: Retail, Fashion
Job description (Senior) Online Marketing Manager - Contemporary Fashion Brand

Rare opportunity to join this incredible, high-growth contemporary fashion brand. We are looking for a digital native who understands how to engage customers through digital marketing and paid media plans on a global scale. This role will suit somebody highly commercial and passionate about driving online performance for a high-growth business.


Overview:

* Develop and deliver strategy for Paid Search, Paid Social, Affiliates and Email/CRM
* Achieving traffic, conversion rate, AOV and revenue targets of above-mentioned channels
* Adhering to financial budgets for above-mentioned channels in line with agreed forecast
* Weekly, Monthly & Quarterly reporting and commentary on above-mentioned channel
* Managing Digital Marketing Executive (whose focus is Affiliates), CRM Executive (whose focus is email/CRM) and Digital Co-ordinator

PAID SEARCH:
* Managing and lead the agency who looks after Paid Search activity
* Work with Head of Digital to ensure the strategy is in line with business objectives
* Lead on the analysis of the results/data within the Google Ads/Bing platforms to provide continuous insight into how to optimise Paid Search campaigns in line with the channel's forecast
* Oversee Digital Co-ordinator responsible for delivering required assets (text ads, sitelink extensions copy etc) on time and in line with the marketing calendar

PAID SOCIAL & DISPLAY:
* Strategic lead for agency overseeing Paid Social & Display Advertising
* Work with Head of Digital to ensure the strategy is in line with business objectives.
* Lead on the analysis of the results/data within the Facebook Ads (and in future Pinterest & Snapchat) platforms to provide continuous insight into how we can optimise Paid Social & Display campaigns in
line with the channel's forecast.
* Ensure the Digital Co-ordinator is delivering to the agency the required assets (creative, copy etc) on time and in line with the marketing calendar.

AFFILIATES:
* Managing affiliate platform (alongside Digital Marketing Executive) and Account Manager at network
* Work with Head of Digital to ensure the strategy is in line with business objectives
* Lead on the analysis of the results/data within the network's platform to provide continuous insight into how we can optimise our Affiliate programme

EMAIL/CRM:
* Managing ESP/CRM platform, working with the Head of Digital to ensure the strategy is in line with business objectives.
* Ensure the Digital Co-ordinator is delivering to the team the required assets (banners, copy etc) in line with the marketing calendar
* Lead on the analysis of the results/data within the platform to provide continuous insight into how we can optimise our Email programme in line with the channel's forecast
* Ensure the Digital Co-ordinator is providing weekly creative email ideas to the team and Graphic Design in line with the marketing calendar

TO APPLY
To apply for this role and for immediate consideration, please follow the link on this portal.

Profiles Creative is acting as an Employment Agency in relation to this vacancy.
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