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Brand Manager

  • Salary: £50000 - £60000
  • Contract: Permanent
  • Location: South West England
  • Industry: Retail
Job description Brand Manager, British Retailer
£50,000-£60,000

A much-loved heritage retailer seeks a dynamic global Brand Manager to be the evangelist for their most celebrated category.

A well-known British retailer seek a commercially and creatively driven Brand Manager to join their expanding team in this exciting period of growth. As the Brand Manager you will have a proven track record of success ideally gained from working on retail consumer brands. As the Brand Manager you will be joining a genuinely friendly and collaborative environment where people all share a passion in what they do. This International brand pride themselves on being innovators in what they do and have a very successful history of evolving with current trends.

The Brand Managers' Responsibilities:

*Support the Head of Category Marketing to evaluate and evolve brand objectives and strategies in line with business objectives.
*Align with the Brand Strategy team and Group Head of Category Marketing to set specific, realistic and achievable seasonal campaign KPIs and agree a reporting process with regional marketing.
*Align with the Brand Concept team and Group Head of Category Marketing to interpret and apply seasonal creative concepts into marketing strategies and plans.
*Lead the development of global seasonal plans for the kids brand within the retail channel and generate asset briefs to the Brand Image team; including saleable and flexible assets for activation in windows, in-store displays, seasonal POP and semi-permanent POP.
*In collaboration with Group Head of Category Marketing, help to define the retail brand experience; including aligned VM principles, store staff, music and scent.
*Lead the integration of digital, social and PR into seasonal plans and collaborate with channel specialists to generate asset briefs to the Brand Image team; working with regional marketing and commercial teams to align on needs and review the effectiveness of current assets.
*Lead the development of the brand's identity, including a next generation brand logo and identity guidelines; aligning with group product, and regional marketing to plan and execute a clear roll-out through the business.

The ideal Brand Manager:

*A proven marketer with experience of operating in a two tier (Global/Regional: Local) structure across retail, fashion, or lifestyle brands.
*Demonstrated ability to define and successfully deliver complex projects with superior ROI-from business case development through deployment.
*Up to date with marketing trends, you know what it takes to keep campaigns fresh, innovative and relevant.
*Business modelling and forecasting experience at a category level.
*Ability to think and influence multiple stakeholders both quantitatively and qualitatively, experience developing teams strongly preferred.
*Track record of delivering global projects as a leader of a cross functional team.

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Profiles Partners with the London Venus Awards
27 Jul 2018
Profiles Partners with the London Venus Awards
We are very proud to announce that Profiles Creative have partnered up with the Venus Awards and wil...