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Category Marketing Manager - Restaurants/QSR

  • Salary: £70000 - £90000 + excellent opportunities
  • Contract: Permanent
  • Location: London
  • Industry: Marketing, Retail, Leisure
Job description Global Restaurant (QSR) brand seeks an accomplished Category Marketing Manager. This untapped giant in the UK is undergoing considerable investment into their Marketing strategy and team and it is a great time to join them.

The Category Marketing Manager is to own the new strategy for the Beverages & Snacking category within this company for the UK & Ireland market.

The Role:

*Understand guest behaviour and how to adjust category offerings to boost
performance.
*Identify and seize opportunities to drive customer traffic and brand
engagement through menu, promotion, and related operational strategies.
*Partner with key suppliers to execute on driving sales and profitability
*Evaluate pricing and calendar decisions
*Facilitate, project manage and evaluate products trials
*Consult on menu pricing and discount strategies

The Candidate:

*Ideally a minimum of 3-5 years of experience in a similar role within the
QSR, restaurant or high street retail sector.
*Proven quantitative and qualitative analytical skills required, including the
ability to analyse multiple sources of data.
*Proficient with syndicated data interpretation and analysis, demonstrating
the ability to provide value-added insights to internal stakeholders
*Experience owning vendor and supplier partner relationships
*Familiarity with a wide range of consumer research techniques and
*Track record of leveraging consumer insights to launch impactful growth
programs
*Category and/or restaurant menu management experience,
*Experience negotiating complex / key supplier service contracts, preferably
on a global basis

This is a rare opportunity to join a team and brand who have a lot to say, are led by inspirational Marketing Directors and have the means to make a big impact.
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