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Chief Marketing Officer

  • Salary: £80000 - £90000
  • Contract: Permanent
  • Location: City of London, London
  • Industry: Retail, Travel, Corporate
Job description I'm looking for a smart, creative who is also able to manage and meet commercial targets. Ideally, you will have already successfully grown a B2C brand. You will report directly to the CEO and lead a team of 10 marketers. You will be managing a £5 million budget, a database of 1+ million customers and 4 million unique website visitors per year.
This rapidly grow an agile and entrepreneurial company that suits dynamic people who excel in a fast paced, start-up environment and love challenges.

Responsibilities
●Leading the marketing team of ten; overseeing the £5+ million budget 2017 and a £8+ million budget 2018.
●Playing a key role in shaping overall company strategy.
●Reporting directly to CEO, and relating directly to the Board of Directors.
●Overall responsibility of new customer acquisition whilst maintaining relationships with existing ones.
●Designing and implementing integrated above-the-line and digital marketing strategies and
campaigns
●Working with development and product teams to integrate marketing needs.
●Managing and improving lead generation campaigns, measuring results.
●Managing all channels of marketing: PPC, CRM-email-SMS, website conversion, partnerships/affiliates, SEO, PR and social media.
●Tracking delivery of all channels against plan.
●Monitoring and reporting marketing effectiveness.
●Execution and development of strategic partner relationships and affiliates.
●Training current team members and improving performance.
●Supervision of staff including appraisals, and providing guidance as needed.
●Ensure that all relevant company functions are kept informed.
●Budget creation for the marketing.


Requirements
●At least 7 years of experience in consumer marketing, both digital and above-the-line, as well as
strategic company development at a leading internet company.
●Entrepreneurial experience at a similar stage company.
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Profiles Profile: Lucy Dudley
31 Jul 2017
Profiles Profile: Lucy Dudley
We've interviewed our Freelance Champion Lucy Dudley to see what life is like as an Associate Manage...