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Copy Manager - Fashion/ Ecommerce - Watford - £50k

  • Salary: £48000 - £52000
  • Contract: Permanent
  • Location: Watford, Hertfordshire
  • Industry: Fashion
Job description The E-commerce Copy Manager will work within the E-commerce design team to produce engaging, creative and 'on-brand' copy to fulfil all of the copy needs of E-commerce.

Reporting to the Manager of E-commerce creative, the E-commerce Copy Manager will develop a Centre of Excellence for E-commerce copy for the growing retail brands.



Key Responsibilities

*Working closely with the Head of copy to develop the brand(s) tone of voice, specifically in its application in E-commerce.
*Create and communicate online copy guidelines to the copy team and freelance copy resources.
*Working closely with the E-commerce Design Manager to create best in-class design and copy communications.
*Accountable for the quality of copy produced by the team across all of the E-commerce applications: home pages, static content, email, customer communications and digital advertising.
*Working from a creative brief to utilise their own e-commerce copy skills to interpret, develop and deliver best in class E-commerce copy.
*To work closely with the E-commerce conversion team, brand team, product teams and acquisition /retention teams to ensure that all copy produced exceeds business expectations- creating effective copy that drive sales and customer engagement.
*Using the existing brand copy guidelines, produce e-commerce copy guidelines for all creative e-commerce copy assets such as onsite content, emails, category banners, SEO



Creative Operations

*Accountable for the definition and implementation of copy processes, ensuring that they are efficient and fully integrated into the overall creative process.
*To create accurate workload forecasts to ensure the most effective utilisation of copy resources.
*To control and monitor all copy produced so that is delivered on-time and within budget.
*To work with Manager of E-commerce Creative to establish KPI's for copy effectiveness.
*Develop test and learn strategies for copy and communications.


Key Skills, Knowledge & Experience

*Copy professional with degree level qualifications in creative writing , journalism or communications.
*Minimum of 5 years experience of working in a lead role within an e-commerce creative team in a large retail business.
*Experience working within a design team for a high volume E-commerce retailer (fashion ideal), delivering high quality copy assets.
*Proven experience of developing and mentoring copy team members.
*Puts the brand and customer at the heart of creative copy processes.
*Ability to create and deliver to tight deadlines to ensure the timely delivery of daily, seasonal and project works.
*Experience of the end-to-end creative process from concept, UI, html and build.
*A creative thinker and idea generator with a strong creative vision.
*Some experience of working with third party agencies to deliver results
*Experience of working with task management tools: Microsoft Word, Excel, Trello, Google Doc's etc.
*Excellent command of English language and eye for detail
*Background in digital and email marketing advantageous
*Passionate interest in fashion and shopping
*Competent at using WCMS
*Can self-sub, with a meticulous eye for checking copy

Please apply asap


Say hello to Profiles Creative, one of the UK's leading Creative Recruitment Specialists with over 11 years of industry experience. Profiles Creative is the original multi-disciplined recruiter for the Creative industry, specialising in the placement of candidates across Design, Digital and Client Services, Marketing and Ecommerce, PR and Comms and Fashion and Retail across London and the Thames Valley.

We are extremely proud of our heritage and don't believe in off-the-shelf recruitment; all of our disciplines are fuelled by creativity and we are made to measure to fit your needs. We provide permanent, contract and freelance support and also offer bespoke options with our executive search, interim and team build offerings.

We provide unrivalled access to the creative industry's most coveted talent, recruiting in-house across Fashion & Retail, Travel & Leisure and Commerce & Industry and agency side across the full remit of Design, Digital, Integrated, Marketing and PR agencies. Most importantly though, we pride ourselves on our culture of vibrancy and transparency, always empowering our clients, candidates and our own consultants to continually grow and evolve, moving from strength to strength. Boutique Recruitment. But on a grand scale.


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