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Copywriter / Editor - Luxury

  • Salary: £30000 - £35000
  • Contract: Permanent
  • Location: West End, London
  • Industry: Fashion
Job description My client, a well known luxury brand are look for a Copywriter to join the team. They will be responsible for creating and delivering a fully integrated copy strategy across multi-channel communications. An integral part of the brand teams, the copywriter will help to shape, define, execute and evolve the voice of the brand.

Duties and responsibilities:

-To deliver all creative, conceptual and corporate written brand messaging ensuring the brand tone of voice is executed correctly
-To be responsible for all customer, press and industry-facing written communications

Marketing:

-To work with the Marketing, Image and Press teams in translating seasonal plans, campaign concepts and special projects into a story and messaging structure in line with the business objectives
-To work with the Creative Director in developing seasonal copy; setting the tone of voice for each season and collection
-To create and deliver all copy requirements for product marketing, tactical campaigns, instore activations and events
-To produce copy to support wholesale partners and third partner initiatives across all channels

Social Media:

-To work closely with the Marketing and Image team to plan and draft copy for socially optimised assets, in line with the Mulberry Social Media Strategy and RACI
-To adapt copy where needed in line with target audiences and platform USPs
-To monitor performance of social media content to inform and optimise copy
through test and learn techniques, data and insights as provided in the bi-annual
Social Media performance reports

E-Commerce and Digital:

-To ensure that all copy on the website reflects the brand values, product positioning and customer mindset, as informed and advised by the analytics, marketing and trading teams
-To develop copy for online communications and campaigns including brand content, emails and ads
-To draft new and revise existing product descriptions, titles and metacopy for product description pages
-To establish and draft copy
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The Creative Gender Pay Gap
15 Nov 2018
The Creative Gender Pay Gap
November 10th 2018 marked Equal Pay Day in the UK, meaning that from this day onwards, women are eff...