Accessibility Links

Copywriter / Editor - Luxury

  • Salary: £30000 - £35000
  • Contract: Permanent
  • Location: West End, London
  • Industry: Fashion
Job description My client, a well known luxury brand are look for a Copywriter to join the team. They will be responsible for creating and delivering a fully integrated copy strategy across multi-channel communications. An integral part of the brand teams, the copywriter will help to shape, define, execute and evolve the voice of the brand.

Duties and responsibilities:

-To deliver all creative, conceptual and corporate written brand messaging ensuring the brand tone of voice is executed correctly
-To be responsible for all customer, press and industry-facing written communications

Marketing:

-To work with the Marketing, Image and Press teams in translating seasonal plans, campaign concepts and special projects into a story and messaging structure in line with the business objectives
-To work with the Creative Director in developing seasonal copy; setting the tone of voice for each season and collection
-To create and deliver all copy requirements for product marketing, tactical campaigns, instore activations and events
-To produce copy to support wholesale partners and third partner initiatives across all channels

Social Media:

-To work closely with the Marketing and Image team to plan and draft copy for socially optimised assets, in line with the Mulberry Social Media Strategy and RACI
-To adapt copy where needed in line with target audiences and platform USPs
-To monitor performance of social media content to inform and optimise copy
through test and learn techniques, data and insights as provided in the bi-annual
Social Media performance reports

E-Commerce and Digital:

-To ensure that all copy on the website reflects the brand values, product positioning and customer mindset, as informed and advised by the analytics, marketing and trading teams
-To develop copy for online communications and campaigns including brand content, emails and ads
-To draft new and revise existing product descriptions, titles and metacopy for product description pages
-To establish and draft copy
Related jobs
  • Salary £70000 - £75000 + £5k car allowance
  • Contract Permanent
  • Location London
  • Industry Fashion
  • Description A global fashion retailer is looking for a Senior Product Designer to join their HO in Central London.
  • Salary competitive benefits
  • Contract Permanent
  • Location London
  • Industry Fashion
  • Description Marketing Coordinator - British Heritage Brand Rare opportunity to join this iconic British heritage brand at an exciting time of growth and brand development. We are looking for an established
  • Salary £80 - £100
  • Contract Freelance
  • Location Liverpool, Merseyside
  • Industry Retail, Fashion
  • Description AMAZING OPPORTUNITY! Freelance Product Copywriters needed to start ASAP for a great retail and fashion, homeware and electronics e-tailer. On-site studio based in Liverpool
  • Salary £180 - £220
  • Contract Freelance
  • Location London
  • Industry Fashion
  • Description Freelance Copywriter - fashion/retail - £180-220 a day Lifestyle brand based in North London are looking for a copywriter for a potential ongoing booking. The ideal freelancer will be of midweight
Commerce and Creative Industries Boom in the North
28 Mar 2019
Commerce and Creative Industries Boom in the North
With satellite offices in both Manchester and Leeds, we at Profiles Creative have been delighted to ...