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Copywriter / Editor - Luxury

  • Salary: £30000 - £35000
  • Contract: Permanent
  • Location: West End, London
  • Industry: Fashion
Job description My client, a well known luxury brand are look for a Copywriter to join the team. They will be responsible for creating and delivering a fully integrated copy strategy across multi-channel communications. An integral part of the brand teams, the copywriter will help to shape, define, execute and evolve the voice of the brand.

Duties and responsibilities:

-To deliver all creative, conceptual and corporate written brand messaging ensuring the brand tone of voice is executed correctly
-To be responsible for all customer, press and industry-facing written communications

Marketing:

-To work with the Marketing, Image and Press teams in translating seasonal plans, campaign concepts and special projects into a story and messaging structure in line with the business objectives
-To work with the Creative Director in developing seasonal copy; setting the tone of voice for each season and collection
-To create and deliver all copy requirements for product marketing, tactical campaigns, instore activations and events
-To produce copy to support wholesale partners and third partner initiatives across all channels

Social Media:

-To work closely with the Marketing and Image team to plan and draft copy for socially optimised assets, in line with the Mulberry Social Media Strategy and RACI
-To adapt copy where needed in line with target audiences and platform USPs
-To monitor performance of social media content to inform and optimise copy
through test and learn techniques, data and insights as provided in the bi-annual
Social Media performance reports

E-Commerce and Digital:

-To ensure that all copy on the website reflects the brand values, product positioning and customer mindset, as informed and advised by the analytics, marketing and trading teams
-To develop copy for online communications and campaigns including brand content, emails and ads
-To draft new and revise existing product descriptions, titles and metacopy for product description pages
-To establish and draft copy
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